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Measuring site usage (Google Analytics)

We use Google Analytics software to collect information about how visitors use gov.wales. We do this to help make sure the site is meeting user needs and to help us make improvements.

Google Analytics stores information about:

• the pages you visit and how long users spend on each page
• how users got to gov.wales
• what users click on while they are visiting gov.wales
• demographic information

We don't collect or store your personal information (e.g. your name or address) so this information can't be used to identify who you are. We don't allow Google to use or share our analytics data.

Find out more about security and privacy in Google Analytics