This research outlines the findings for Wales from the 2025 Anholt Ipsos Nation Brands Index (NBI), an annual online global panel survey which examines the image of 50 nations.
This is the latest release in the series: Nation Brands Index: reports for Wales
Series information:
In 2026, the NBI was conducted in 20 core panel countries. The core panel countries represented major advanced and emerging economies that play important and diverse roles in international relations and trade, as well as in the flow of business, culture and tourist activities.
Reports
The Anholt Ipsos Nation Brands Index: 2025 report for Wales , file type: PDF, file size: 566 KB
PDF
566 KB
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Data
Datasets and interactive tools
Anholt Nation Brands Index Wales scores and rankings, 2020 to 2025 , file type: XLSX, file size: 18 KB
XLSX
18 KB
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Contact
Tourism Research
Email: tourismresearch@gov.wales
Rydym yn croesawu gohebiaeth yn Gymraeg / We welcome correspondence in Welsh.
Media
Telephone:
0300 025 8099
Rydym yn croesawu galwadau yn Gymraeg / We welcome calls in Welsh.