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This research outlines the findings for Wales from the 2020 Anholt Ipsos Nation Brands Index (NBI), an annual online global panel survey which examines the image of 50 nations.

In 2020, the NBI was conducted in 20 core panel countries. The core panel countries represented major advanced and emerging economies that play important and diverse roles in international relations and trade, as well as in the flow of business, culture and tourist activities.


The Anholt Ipsos Nation Brands Index: 2020 report for Wales , file type: PDF, file size: 4 MB

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Kate Mulready

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