Information on the annual spend on TikTok advertisements for 2019 to 2022.
Details
16 February 2022
Dear
ATISN 16037
Thank you for your request which I received on 31 January 2002. With regard to the financial years; 2019-20, 2020-21, 2021-22 (to date), you asked for the following information:
- Annual spend on TikTok advertisements.
- A breakdown of how the money, if any, was spent including cost of video production, payments to influencers, etc.
- The total reach of the adverts.
The Annual spend on TikTok advertisements for the years requested is as follows:
| Year | Amount |
|---|---|
|
2019-20 |
£0 |
|
2020-21 |
£135,110.95 |
|
2021-22 (to date) |
£10,2216.86 |
Information requested for the second and third parts of your request is not held.
If you are dissatisfied with the Welsh Government’s handling of your request, you can ask for an internal review within 40 working days of the date of this response. Requests for an internal review should be addressed to the Welsh Government’s Freedom of Information Officer at:
Information Rights Unit
Welsh Government
Cathays Park
Cardiff
CF10 3NQ
or e-mail: Freedom.ofinformation@gov.wales
Please remember to quote the ATISN reference number above.
You also have the right to complain to the Information Commissioner. The Information Commissioner can be contacted at:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone: 0303 123 1113
Website: www.ico.org.uk
However, please note that the Commissioner will not normally investigate a complaint until it has been through our own internal review process.
Yours sincerely