Attracting talent with purpose: hints and tips for public appointment recruitment
Provides advice on how to attract candidates and encourage them to apply for public appointments.
In this page
Introduction
A strong public appointment recruitment campaign is built on purpose, culture, and connection.
Use these practical tips to attract candidates who want to make a meaningful contribution to Wales.
Lead with purpose
Public appointments attract people motivated by impact.
Hints and tips
- Emphasise the opportunity to solve complex problems for the people of Wales
- Frame the role around making a positive difference in people’s everyday lives.
- Highlight the positive changes candidates can help create for people in Wales
Why it works
Purpose-driven individuals are drawn to roles where they can genuinely influence outcomes.
Compete on culture
Culture is your biggest differentiator.
Hints and tips
- Show what makes the board unique
- Demonstrate that members feel valued, supported and respected
- Emphasise the opportunity for personal growth and development
- Share stories or examples that illustrate the board’s values
- Show how new board members are inducted and supported
Why it works
Candidates choose environments where they can grow, not just serve.
Make the process accessible and modern
Small usability improvements can open the door to more people.
Hints and tips
- Use accessible design, plain English and clear steps
- Be present where candidates engage: social media, professional networks, targeted platforms
- Consider running candidate engagement sessions to explain the role, introduce the board and give potential candidates the opportunity to ask questions.
Why it works
A modern and user‑friendly process signals professionalism and inclusivity.
Be visible in communities
Great candidates aren’t always looking, you may need to go to them.
Hints and tips
- Attend recruitment fairs, community events and sector conferences
- Engage digitally with interest groups
- Partner with organisations that work with underrepresented groups
Why it works
Visibility builds trust and encourages people to consider public appointments for the first time.
Focus on meaningful mutual benefit
Public appointments are a two-way relationship.
Hints and tips
- Explain that members contribute skills and gain capability
- Highlight opportunities to build, governance experience and strategic development
- Frame the role as a chance to “give back to Wales”
Why it works
Candidates want to feel both valued and useful.
Appeal to passion and alignment
People are more likely to apply if they care about the organisation’s mission.
Hints and tips
- Encourage candidates to choose roles in organisations they feel passionate about
- Articulate clearly what the organisation stands for
- Share values and future ambitions
Why it works
Values alignment builds long-term commitment and satisfaction.
Summary
Focus on purpose, culture, accessibility and community presence. Present public appointments as an opportunity to make a real difference and to develop personally and professionally.