Collecting demographic data, measuring customer satisfaction and investigating motivations among people visiting Cadw monuments for 2025.
This is the latest release
Visitor Survey 2025 collected demographic data, measured customer satisfaction and investigated motivations for visiting Cadw sites during the summer of 2025. Face-to-face surveys were carried out at 11 staffed Cadw monuments during July and August.
Main findings
- Most (85%) visitors ‘strongly agree’ that their ‘overall experience is/was good’.
- About two in five (39%) visitors describe their experience as ‘better than expected’, and nearly all of the remainder (59%) describe it as ‘as expected’. All sites perform very well against expectations, particularly Caerphilly, following substantial investment.
- 23% of summer visitors come from Wales, 60% from the UK outside Wales and 17% from overseas (similar to the previous peak season survey in 2022).
- Summer 2025 has seen 30% of the visitors falling into the over 55 age bracket.
Reports
Cadw Peak Season Visitor Survey: 2025 , file type: PDF, file size: 2 MB
PDF
2 MB
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Contact
Ceri Thomas
Email: cadw.research@gov.wales
Rydym yn croesawu gohebiaeth yn Gymraeg / We welcome correspondence in Welsh.