Consumer sentiment tracking survey aiming to understand confidence, intent and barriers to take overnight short breaks and holidays in the UK and Wales for waves 40 to 42.
This is not the latest release in the series: COVID-19 UK Tourism Consumer Tracker Survey (Wales profile)
Upcoming trip intentions
- Reflecting higher confidence and comfort levels, UK and Wales residents anticipate taking significantly more overnight trips in the next 12 months, than the previous 12 months.
- The strong relative confidence that trips would go ahead means that, compared to 2021, a higher proportion of UK residents are anticipating an overnight trip in each of Winter, Spring and Summer; for example, 37% anticipate a summer UK trip in 2022, compared to 27% anticipating one in 2021.
- UK overnight trips continue to be favoured to overseas trips, with a large gap in trip intention and trip confidence.
- Wales is the 8th most preferred destination for an overnight trip in Winter/Spring (although interest rises to the latter part of this period), and the 3rd most preferred in summer.
- Wales remains the number one destination for Wales-based residents, although the majority of intenders come from elsewhere in the UK.
- Consistent with 2021, Snowdonia is the number one destination for an overnight trip in Wales across both time periods, followed by Llandudno & Colwyn Bay and Pembrokeshire.
Day Trip intentions
- Wales residents are more likely than residents from across the UK to be planning on a day trip to all destination types by June this year.
- The life stage of day-trippers varies depending on destination type, older life stages more prevalent amongst ‘rural coastline day trippers’ and younger life stages more dominant in ‘large cities’ and ‘smaller cities or towns’.
Travelling for business
- Only 16% of UK adults in employment intend to take an overnight business trip in the next three months, dropping slightly to 12% of Wales residents. ‘Team building’ is the most prevalent reason for an overnight trip, chosen by over a third (34%).
Trips taken since April 2021
- 53% of UK residents and 46% of Wales residents took an overnight UK trip since April 2021.
COVID-19 UK Tourism Consumer Tracker Survey (Wales profile): waves 40 to 42 , file type: PDF, file size: 7 MB
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