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The Creative Wales Industry Survey assesses business performance, business confidence, and skills gaps in the Welsh creative industries.

The report sets out findings from the Creative Wales Industry Survey 2022. This survey was conducted in April 2022 and covers a sample of businesses and freelancers from the screen, music, digital and publishing sectors in Wales.

Main findings

  • The survey was completed by 344 respondents from the publishing (51%), screen (19%), music (16%), and digital (14%) sectors, with around a third self-employed or freelancers.
  • The sectors reported mixed experiences with regards to business performance and turnover, highlighting that impacts of COVID-19 have been positive for some, whilst negative for others.
  • Improving profitability, improving marketing opportunities, and growing the workforce are the top three key priorities amongst the sectors.
  • Overall, businesses are more confident than not about running their business profitably next financial year.
  • A fifth of businesses have had difficulty recruiting in the last year, with most attributing this to skills gaps in the workforce or among applicants.
  • The industry would benefit from further financial support, increased opportunities for networking, and improved availability of business support and advice.


Creative Wales Industry Survey, 2022 , file type: PDF, file size: 1 MB

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Sophie Roberts

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