Details about cookies on GOV.WALES
Lists the cookies on GOV.WALES and explains their purpose.
Use of cookies by GOV.WALES
Cookies are small text files sent to your computer or mobile device by the websites that you visit. They help make websites work better and provide information to the owners of the site. For instance, we use language cookies to know what language you would like the web site displayed to you in, we also use YouTube cookies to embed videos in pages and Google Analytics cookies to track users’ behaviour whilst on the site. By understanding how people use our site, we can improve the navigation and content to better meet people’s needs. The information collected by GOV.WALES includes IP address, pages visited, browser and operating system. The data will not be used to identify any user personally. The cookies we use on our site are:
| Cookie | Name | Purpose | Expires |
|---|---|---|---|
| Language version | langPrefWAG | This cookie is created by the content management system and is essential for the site to display to correct language version of the site. | When you close your browser |
| Session Tracking | JSessionID | To track a session when cookies are disabled. This allows the browser to preserve your session. | At end of session |
| GoogleAnalytics | _ga | This cookie is used to find out how visitors use our site. We use the information to help us improve the site. The cookie collects information in an anonymous form, including demographic information, the number of visitors to the site, whether they have visited before and the pages they visit. | 2 years |
| CookieControl | civicAllowCookies civicShowCookieIcon | This cookie records whether a user has accepted the use of cookies on our site. | 10 hours |
| YouTube | VISITOR_INFO1_LIVE PREF | These cookies are essential for the display of YouTube videos on our site. | 8 months |
| YouTube | use_hitbox | At end of session | |
| TikTok | _ttp | To measure and improve the performance of your advertising campaigns and to personalize the user's experience (including ads) on TikTok | 13 months |
| _fbp | Used to identify users across webpages where Facebook pixel is installed. The pixel automatically saves a unique identifier to an _fbp cookie for the website domain if one does not already exist. | 3 months | |
| _fbc | Used to identify the link users initially clicked across webpages where Facebook pixel is installed. The link ad on Facebook sometimes includes a fbclid query parameter. When the user lands the pixel automatically saves the fbclid query parameter to an _fbc cookie for that website domain. | 3 months |
| Cookie name | Cookie domain | Purpose | Data stored | Length |
|---|---|---|---|---|
| sa-user-id | srv.stackadapt.com | To be able to unique identify a user for retargeting, conversion, or look-a-like purposes | Pseudonymous randomly generated user ID | 1 year |
| sa-user-id-v2 | srv.stackadapt.com | To be able to unique identify a user for retargeting, conversion, or look-a-like purposes | Pseudonymous randomly generated user ID (version 2) | 1 year |
| sa-user-id-v3 | srv.stackadapt.com | To be able to unique identify a user for retargeting, conversion, or look-a-like purposes | Pseudonymous randomly generated user ID (version 3) | 1 year |
| sa-camp-* | srv.stackadapt.com | Tracks a campaign ID that a user has viewed or clicked | Campaign and Creative ID | Set by the pixel (up to 90 days) |
| sa_aid_pv | srv.stackadapt.com | Stores auction ID of a recent ad click (if engagement tracking is enabled on the universal pixel) | Auction ID | 1 hour |
| sa-r-date | srv.stackadapt.com | Attribution and optimisation | The last general referral source | 30 days |
| sa-r-source | srv.stackadapt.com | Attribution and optimisation | The last general referral source | 30 days |
| sa-u-date | srv.stackadapt.com | Attribution and optimisation | The last ad channel referral date | 30 days |
| sa-u-source | srv.stackadapt.com | Attribution and optimisation | The last ad channel referral date | 30 days |
| sa_*_sid | srv.stackadapt.com | Stores Impression ID of each Auction ID of a recent ad click (if engagement tracking is enabled on the universal pixel) | Impression ID | 1 hour |
| sa_*_adurl | srv.stackadapt.com | Stores Region ID of each Auction ID of a recent ad click (if engagement tracking is enabled on the universal pixel) | Region ID | 1 hour |
Web browsers allow some control of cookies through browser settings. To find out more about cookies and how to manage them, visit www.allaboutcookies.org.
What information do we collect?
We use Google Analytics cookies and Crazy Egg page tracking to help monitor user activity, and to identify where improvements can be made to the site. We do not collect any personal information (e.g. your name or address) that would be able to identify you.
Google Analytics cookies are a web service provided by Google Inc. (‘Google’) and help to gather and analyse user activity. The information gathered about your use of the web site (including your anonymised IP address) will be transmitted to, and stored on Google servers in the United States. Please see the Google privacy policy, and Google's Terms of Service for detailed information.
Google will use this information to produce user activity reports for this website. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.
Google will not associate your IP address with any other data previously held. You may refuse the use of cookies by selecting the appropriate settings on your browser. Please note that if cookies are disabled, you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
We use Plausible Analytics on this site to collect some anonymous usage data for statistical purposes. This is to track overall trends in our website traffic, not to track individual visitors. All the data is in aggregate only. No personal data is collected to Plausible. Data collected includes referral sources, top pages, visit duration, and information from the devices (device type, operating system, country and browser) used during the visit. Read more in the Plausible Analytics data policy.
Crazy Egg page tagging keeps a record of user clicks through our web site, identifying how often links are clicked and if users scroll on pages so that we may identify and make improvements where needed. Please see the Crazy Egg privacy policy for further information.
The StackAdapt Pixel, including both Universal and Standalone (JavaScript) versions, collects and transmits data such as IP address, cookie ID, user-agent, and referral page URL. While StackAdapt does not store directly identifying personal data like names, the pixel helps track user behaviour on a site, including time spent and conversion events.
Pixels
We have installed tracking codes on some pages of this website to help us learn more about users' interests in the site. We run adverts to raise awareness of our policies and target demographics who could benefit from them. Our aim is to make sure that any advertising we create is as relevant as is reasonably possible to our audience. Pixels enable us to create 'custom audiences' to target adverts at groups of people who have visited certain pages. It also helps us to measure how effective our adverts are. We cannot identify individual visitors to our web pages by using pixels.
You can opt out of receiving these targeted adverts by not allowing cookies to be set for ‘Cookies that help with communications and marketing’ or the advert preferences page in your Facebook account.