Skip to main content

Lists the cookies on GOV.WALES and explains their purpose.

Use of cookies by GOV.WALES

Cookies are small text files sent to your computer or mobile device by the websites that you visit. They help make websites work better and provide information to the owners of the site. For instance, we use language cookies to know what language you would like the web site displayed to you in, we also use YouTube cookies to embed videos in pages and Google Analytics cookies to track users’ behaviour whilst on the site. By understanding how people use our site, we can improve the navigation and content to better meet people’s needs. The information collected by GOV.WALES includes IP address, pages visited, browser and operating system. The data will not be used to identify any user personally. The cookies we use on our site are:

Cookie Name Purpose Expires
Language version langPrefWAG This cookie is created by the content management system and is essential for the site to display to correct language version of the site. When you close your browser
Session Tracking JSessionID To track a session when cookies are disabled. This allows the browser to preserve your session. At end of session
GoogleAnalytics _ga This cookie is used to find out how visitors use our site. We use the information to help us improve the site. The cookie collects information in an anonymous form, including demographic information, the number of visitors to the site, whether they have visited before and the pages they visit. 2 years
CookieControl civicAllowCookies
This cookie records whether a user has accepted the use of cookies on our site. 10 hours



These cookies are essential for the display of YouTube videos on our site. 8 months
YouTube use_hitbox   At end of session
TikTok  _ttp To measure and improve the performance of your advertising campaigns and to personalize the user's experience (including ads) on TikTok  13 months
Facebook _fbp Used to identify users across webpages where Facebook pixel is installed. The pixel automatically saves a unique identifier to an _fbp cookie for the website domain if one does not already exist. 3 months
Facebook _fbc Used to identify the link users initially clicked across webpages where Facebook pixel is installed. The link ad on Facebook sometimes includes a fbclid query parameter. When the user lands the pixel automatically saves the fbclid query parameter to an _fbc cookie for that website domain. 3 months

Adalyser captures a truncated IP address to allow us to identify the country from which a user is visiting the site, to allow us to measure the effectiveness of TV campaigns. They do not associate this with any other information about a user and so are unable to identify individuals through this.

Adalyser tracking sets the below cookies:

Cookie Name Purpose Expires
Adalyser Session __adal_se To determine whether a user has an active session. At end of session
Adalyser Campaign __adal_ca To store which advertising campaign drove a user to visit. 6 months
Adalyser Conversion Window __adal_cw To tie back any conversion events to a user's earlier visit. 7 days
Adalyser Device ID __adal_id To store an Adalyser generated device ID. 2 years

Web browsers allow some control of cookies through browser settings. To find out more about cookies and how to manage them, visit

What information do we collect?

We use Google Analytics cookies and Crazy Egg page tracking to help monitor user activity, and to identify where improvements can be made to the site. We do not collect any personal information (e.g. your name or address) that would be able to identify you.

Google Analytics cookies are a web service provided by Google Inc. (‘Google’) and help to gather and analyse user activity. The information gathered about your use of the web site (including your anonymised IP address) will be transmitted to, and stored on Google servers in the United States. Please see the Google privacy policy, and Google's Terms of Service for detailed information.

Google will use this information to produce user activity reports for this website. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.

Google will not associate your IP address with any other data previously held. You may refuse the use of cookies by selecting the appropriate settings on your browser. Please note that if cookies are disabled, you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Crazy Egg page tagging keeps a record of user clicks through our web site, identifying how often links are clicked and if users scroll on pages so that we may identify and make improvements where needed. Please see the Crazy Egg privacy policy for further information.

Veritonic collects IP address, user agent and mobile advertising identifier where available to help indicate the actions a user has taken on applicable pages and measure user journey. Please see Veritonic’s privacy policy for further information or email


We have installed tracking codes on some pages of this website to help us learn more about users' interests in the site. We run adverts to raise awareness of our policies and target demographics who could benefit from them. Our aim is to make sure that any advertising we create is as relevant as is reasonably possible to our audience. Pixels enable us to create 'custom audiences' to target adverts at groups of people who have visited certain pages. It also helps us to measure how effective our adverts are. We cannot identify individual visitors to our web pages by using pixels.

You can opt out of receiving these targeted adverts by not allowing cookies to be set for ‘Cookies that help with communications and marketing’ or the advert preferences page in your Facebook account.