Early research to inform the development of the baby bundles pilot

In August and September 2019 the Welsh Government Social Researchers (GSR) undertook early development research to inform the design and delivery of the Baby Bundles pilot. This report presents initial findings from this early development research.

Overwhelmingly our primary research indicates that parents are supportive of the idea and would like to receive a Baby Bundle, and health professionals are generally positive. However, new parents and health professionals have been equivocal about the contents of the Baby Bundle.

Parents and health professionals thought pregnant women should be told about the Baby Bundle at a health visitor meeting or scan at around 20 weeks. They should be asked if they would like to receive it, if they do, the Bundle should be delivered by courier between 32 to 36 weeks.

It will be important to undertake a comprehensive evaluation of the pilot to give initial insights into the potential impacts of the scheme and possible barriers to achieving those impacts.