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Visit Wales’ EPIC art installation now continues on its tour of Wales as it travels east to Oneplanet Adventure Mountain Bike Centre at Coed Llandegla.

First published:
1 August 2016
Last updated:

This was published under the 2016 to 2021 administration of the Welsh Government

EPIC will move from Pen y Gwryd on Friday 29 July and will appear in Llandegla on Saturday 30th where it will remain until the 8th of August. 

The giant mirrored letters, reaching 4 meters high and 11 meters wide, forming the word EPIC is part of the latest phase of Visit Wales’ marketing campaign to promote Wales as an adventure destination.  It will pop up unannounced at locations across the length and breadth of Wales over the summer. 

Jim Gaffney from Oneplanet Adventure, based in Coed Llandegla, is looking forward to playing host to EPIC for the next week, and said: 

”It's extremely exciting to have the installation coming to our forest and an honour to have been chosen as a location with so many amazing landscapes to choose from in Wales. We can’t wait to see our customers reaction to it and are sure it will have a real positive impact on helping to highlight the world class facilities and landscapes Wales has to offer anyone looking to ‘Find their Epic’.”

This innovative travelling art installation will act as a focal point for visitor selfie takes and is designed to encourage image and content sharing on social media using the campaign hashtag #FindYourEpic.  The tour is supported by an integrated campaign consisting of PR and other media activity including digital advertising, e-mail marketing and social media activity targeting families and visitors in our core regions in North West England, The Midlands, Yorkshire, London and the South East.  

Ken Skates, Cabinet Secretary for Economy and Infrastructure in the Welsh Government, said: 

“This is an incredible time for tourism in Wales. We are seeing record numbers of people coming here and staying here and it’s all because of our increasing profile on a world stage.

“The buzz from the Euros is fantastic and I’m confident that with the development of new innovative attractions, the quality of the tourism offer and more of these kind of epic adventures, we will see a further increase in tourism in Wales. 

“The EPIC letters are huge in scale and will be appearing across Wales, popping up in destinations across Wales and encouraging people to find their own epic experiences in the Year of Adventure.” 

Designed by Visit Wales’s creative agency, Smorgasbord, the EPIC letters have been made by Wild Creations, the Cardiff-based company that created the ‘Ball in the Wall’ at Cardiff castle for the 2015 Rugby World Cup. The EPIC word has been produced with a mirror coating designed to reflect the beauty of the Welsh landscape.  The installation took three weeks and four people to build, and each letter weighs a staggering 350kg. Ten people will be needed to install it in each location.