Skip to main content

A theory of change report on the More than just words strategic framework which will guide the development of an evaluation framework and final evaluation.

The Theory of Change (ToC) presented in this report is informed by the views and experiences of stakeholders and those involved in policy delivery. Interviews focused on what needed to be in place to achieve the framework’s objectives.

What did participants say?

Stakeholders agreed service users would feel comfortable communicating in Welsh. Their language of choice would be normalised and embedded, with the Active Offer available to everyone including key vulnerable groups.

Ensuring sufficient language skills within the workforce and growing/supporting Welsh language skills in the future were seen to be key.

A cultural shift was seen as essential to creating a positive attitude towards the Welsh language. Some stakeholders highlighted the importance of winning the hearts and minds of senior executives. Others argued direction of travel could be from the bottom up.

Key success enabling factors to achieve the aims of 'More than just words' included improving training provision, uptake and retention of Welsh speakers in the workforce. Welsh language systems and processes and routinely providing bilingual resources and correspondence were also noted.

Developing a Theory of Change

These interview findings alongside desk-based research were mapped onto a ToC model for each of the objectives of 'More than just words'. The key drivers of change identified within each of the objectives were:

  • existing workforces
  • future workforces
  • systems and processes
  • bilingual communication material

The ToC models consider the assumptions for objectives alongside expected outputs/ outcomes. These are mapped to potential longer term impacts. Linkages between the key drivers of the Active Offer and 'More than just words' framework are identified.


Evaluation of More than just words…, the follow-on strategic framework for Welsh language services in health, social services and social care, 2016 to 2019: Theory of Change , file type: PDF, file size: 4 MB

4 MB
If you need a more accessible version of this document please email Please tell us the format you need. If you use assistive technology please tell us what this is.


Rachael Punton

Telephone: 0300 025 9926

Rydym yn croesawu galwadau a gohebiaeth yn Gymraeg / We welcome calls and correspondence in Welsh.


Telephone: 0300 025 8099

Rydym yn croesawu galwadau yn Gymraeg / We welcome calls in Welsh.