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Our purpose is to help grow, promote and enhance the Welsh food and drink industry. We work in partnership with industry and government.

We will achieve this through:

  • working in partnership to support market development, promote  growth, and safeguard natural resources
  • supporting the development of a skilled workforce
  • supporting the development of an innovative industry, with cutting edge products and processes
  • working towards the well-being goals from Well-being of Future Generations (Wales) Act 2015
  • being an effective part of industry and supportive of government
  • using evidence to guide our thinking and decisions
  • helping to improve perception and consumer awareness of Welsh food and drink