This campaign focuses on the signs of an unhealthy, controlling relationship to encourage victims, bystanders and perpetrators to recognise these behaviours as abusive.
About the campaign
Coercive control is when a person with whom you are personally connected with, repeatedly behaves in a way which makes you feel controlled, dependent, isolated, humiliated or scared.
It can be hard to recognise controlling behaviour in a relationship; for those experiencing it and friends and family witnessing it. This campaign was designed to help people identify the behaviours that are common when coercive control is taking place.
The campaign included a video which clearly demonstrated these behaviours.