Minimum pricing for alcohol: impact on retailers

This report is part of the evaluation for the Minimum Price for Alcohol (MPA) in Wales. It presents the first set of findings from longitudinal qualitative research with Welsh alcohol retailers undertaken prior to the introduction of the MPA in Wales. Using a qualitative approach, it explores retailers’ understanding and views of the minimum pricing policy prior to its introduction and their expectations for the effects of the policy. This baseline research will be followed by two further waves of interviews with retailers.

The next wave will explore experiences and perceived impacts of the MUP after the policy has taken effect. The third and final wave will examine longer term impacts. The report also incorporates the quantitative analysis plan, providing details on the methods to be used for evaluating the impact of the MPA on retailers.