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The National Survey for Wales is a large-scale random sample survey of people across Wales that is carried out face-to-face in respondents’ homes. In each reporting year, April to the following March, the survey is completed by around 12,000 people aged 16 and over. Respondents are selected at random to ensure the results are representative.

The survey covers a wide range of topics. It has run continuously since March 2016, replacing the previous National Survey (2012-15), Welsh Health Survey, Active Adults Survey, Arts in Wales Survey, and Welsh Outdoor Recreation Survey, all of which came to an end in 2014 or 2015. The results are used to inform and monitor Welsh Government policies as well as being a valuable source of information for other public sector organisations such as local councils and NHS Wales, voluntary organisations, academics, the media, and members of the public.

This report sets out how the survey adheres to the European Statistical System definition of quality (Section 2), and provides a summary of methods used to compile the output (Section 3).


The degree to which the statistical product meets user needs for both coverage and content
Characteristic Details
What it measures

The National Survey covers a broad range of topics including active travel, education, sport and recreation, health, social care, use of the internet, views about the local area, environment, wellbeing, finances, and the Welsh language. The topics covered change from year to year to keep up with changing needs for information. Topics can be explored using our interactive question viewer.

A range of demographic questions is also included, to allow for detailed crossanalysis of the results.

The survey content and materials for each year of the survey are available from the National Survey web pages. This includes questionnaires, showcards and the letter and leaflet sent to each selected household.
Mode 45 minute face-to-face interview with one adult in each household.
Frequency Continuous. Fieldwork started in March 2016, with a major update to survey content every April from April 2017 onwards. Fieldwork was halted in mid March 2020, due to the coronavirus outbreak (but fieldwork for 2019-20 was already almost complete at that point).
Sample size An achieved sample of around 12,000 respondents per year. Exact sample sizes are provided in the technical report for each year.
Periods available The main reporting year for the survey is based on interviews carried out between April each year and March the following year. The first results are published in the June following the end of each reporting year, i.e. annually from June 2017 onwards. Due to the coronavirus situation results for 2019-20 were published in July 2020.
Sample frame Addresses are sampled randomly from Royal Mail’s small user Postcode Address File (PAF), an up-to-date list of all UK addresses. The sample is drawn by ONS to ensure that respondents have not recently been selected for a range of other large-scale government surveys, including the National Survey itself.
Sample design

The sample is broadly proportionate to local authority population size, but with a minimum effective sample size of 250 in the smallest authorities and 750 in Powys.

The sample for each reporting year is drawn in one stage, and allocated evenly across quarters before being allocated to each month within each quarter. This sampling approach ensures that any consecutive four quarters of data are unclustered. The sample within any quarter is clustered, but sufficiently representative to support national estimates.

At addresses containing more than one household, one household is selected at random. In each sampled household, the respondent is randomly selected from all adults (aged 16 or over) in the household who regard the sample address as their main residence, regardless of how long they have lived there.
Weighting The survey results are weighted to take account of unequal selection probabilities and for differential non-response, i.e. to ensure that the age and sex distribution of the responding sample matches that of the population of Wales.
Imputation No imputation.
Outliers No filtering of outliers.

More detail on the survey design and methodology is set out in the technical report for each fieldwork year.

Primary purpose

The main purpose of the survey is to provide information on the views and behaviours of adults in Wales, covering a wide range of topics relating to them and their local area.

The results help public sector organisations to:

  • make decisions that are based on sound evidence
  • monitor changes over time
  • identify areas of good practice that can be implemented more widely
  • identify areas or groups that would benefit from intensive local support, so action can be targeted as effectively as possible

Users and uses

The survey is commissioned and used to help with policy-making by the Welsh Government, Sport Wales, Natural Resources Wales, and the Arts Council of Wales. As well as these organisations, there is a wide range of other users of the survey, including:

  • local authorities across Wales, NHS Wales, and Public Health Wales
  • other UK government departments and local government organisations
  • other public sector organisations
  • academics
  • the media
  • members of the public
  • the voluntary sector, particularly organisations based in Wales

Datasets are deposited each year at the UK Data Archive to ensure that the results are widely accessible for research purposes. Results are also linked with other datasets via secure research environments, for example the Secure Anonymised Information Linkage databank (SAIL) at Swansea University. Respondents are able to opt out of having their results linked if they wish.

Strengths and limitations


  • A randomly-selected sample with a target response rate of 59% each year. This helps to ensure that the results are as representative as possible of people in Wales, including harder-to-reach groups such as younger working people. The survey is weighted to adjust for non-response, which also helps make the results as representative as possible.
  • A large sample size. This allows analysis by population sub-groups and local authority areas.
  • It is carried out face-to-face. This has a range of advantages in addition to contributing to a relatively good response rate. For example, it allows people who do not use the internet to take part; it is easier than online surveys for those with lower levels of literacy; and is easier than telephone surveys for those who find it more difficult to hear. Compared with paper and online surveys it also helps ensure that all relevant questions are answered. It also allows interviewers to read out introductions to questions and to help ensure respondents understand what is being asked, so that they can give accurate answers.
  • Sampling errors are small compared to some social survey designs, because the National Survey has a single stage sample of addresses.
  • The survey covers a wide range of topics, allowing cross-analyses between topics to be undertaken. A range of demographic questions are also included to allow cross-analysis by age, gender, employment status, etc.
  • Where possible, questions are selected that have been used in other major face-to-face surveys. This means that they are tried and tested, and that some results can be compared over time and with other countries.
  • Questions that are developed from scratch, or taken from other surveys and amended substantially, are usually cognitively tested, as are the introductions to the different sections of the survey. One benefit of cognitive testing is that it increases the likelihood that the questions measure what they are intended to measure. 
  • Sensitive topics are covered using computer-assisted self-completion, to help respondents feel more comfortable in giving accurate answers on these topics.
  • The results are available quickly after the end of fieldwork: within three months. Detailed bulletins are published on particular topics, and large numbers of results tables are available in an interactive viewer.
  • Comparisons over time are possible, for topics that were included in previous years of the National Survey (i.e. as far back as 2012-13). Care should be taken when comparing results for topics previously included in other surveys such as the Welsh Health Survey, as the change in context and survey mode may have affected the results.
  • The survey includes a re-contact question. It can therefore be used by Welsh Government as a sampling frame for further research. Also, use can be made of linked records (that is, survey responses can be analysed in the context of other administrative and survey data that is held about the relevant respondents).


  • Although the response rate is reasonably good, there is still a substantial proportion of sampled individuals who do not take part. This is likely to affect the accuracy of the estimates produced.
  • The survey does not cover people living in communal establishments (e.g. care homes, residential youth offender homes, hostels, and student halls).
  • Care has been taken to make the questions as accessible as possible, with the use of computer-assisted self-completion for sensitive topics. However there will still be instances where respondents do not respond accurately, for example because they have not understood the question correctly or for some reason they do not wish to provide an accurate answer. Again, this will affect the accuracy of the estimates produced.
  • Robust analyses for small areas (i.e. sub-LA level) and other small subgroups are not possible without combining two or more years’ worth of data, or making use of small area estimation techniques.
  • Although the sample design is unclustered over the survey year, the sample is clustered within each quarter. Therefore the design effects are larger when analysing one quarter’s data.
  • As figures are produced annually around three months after the end of each reporting year, there is a substantial time period (around 18 months) between finalising survey topics and producing the relevant data. This can affect the timeliness of results.

Several of the strengths and limitations mentioned above relate to the accuracy of the results. Accuracy is discussed in more detail in the following section.


The closeness between an estimated result and the (unknown) true value.

The main threats to accuracy are sources of error, including sampling error and non-sampling error.

Sampling error

Sampling error arises because the estimates are based on a random sample of the population rather than the whole population. The results obtained for any single random sample are likely to vary by chance from the results that would be obtained if the whole population was surveyed (i.e. a census), and this variation is known as the sampling error. In general, the smaller the sample size the larger the potential sampling error.

For a random sample, sampling error can be estimated statistically based on the data collected, using the standard error for each variable. Standard errors are affected by the survey design, and can be used to calculate confidence intervals in order to give a more intuitive idea of the size of sampling error for a particular variable. These issues are discussed in the following subsections.

Effect of survey design on standard errors

The survey is stratified at local authority level, with different probabilities of selection for people living in different local authorities. Weighting is used to correct for these different selection probabilities, as well as (as noted above) to ensure the results reflect the population characteristics (age and sex) of each local authority.

One of the effects of this complex design and of applying survey weights is that standard errors for the survey estimates are generally higher than the standard errors that would be derived from a simple random sample of the same size. Survey estimates themselves (as opposed to the standard errors and confidence intervals for those estimates) are not affected by the survey design.

The ratio of the standard error of a complex sample to the standard error of a simple random sample (SRS) of the same size is known as the design factor, or 'deft'. If the standard error of an estimate in a complex survey is calculated as though it has come from an SRS survey, then multiplying that standard error by the deft gives the true standard error of the estimate which takes into account the complex design.

The ratio of the sampling variance of the complex sample to that of a simple random sample of the same size is the design effect, or 'deff' (which is equal to the deft squared). Dividing the actual sample size of a complex survey by the deff gives the 'effective sample size'. This is the size of an SRS that would have given the same level of precision as did the complex survey design.

In the National Survey, some modules are subsampled: that is, some questions are asked of random subsamples of respondents. These subsamples are designed to be as small as possible while still providing results of the required precision. This allows us to fit more topics into the available survey time. Subsamples are chosen carefully so that groups of related subsampled questions are asked of the same respondents, to allow cross-analysis between those related questions.

Standard errors, adjusted for the survey design and design effects and design factors, for a selection of key National Survey variables are set out in the technical report for each year. All cross-analyses produced by the National Survey team, for example in bulletins and in the tables and charts available in our results viewer, take account of the design effect for each variable.

Confidence intervals (‘margin of error’)

Because the National Survey is based on a random sample, standard errors can be used to calculate confidence intervals, sometimes known as the ‘margin of error’, for each survey estimate. The confidence intervals for each estimate give a range within which the ‘true’ value for the population is likely to fall (that is, the figure we would get if the survey covered the entire population).

The most commonly-used confidence interval is a 95% confidence interval. If we carried out the survey repeatedly with 100 different samples of people and for each sample produced an estimates of the same particular population characteristic (e.g. satisfaction with life) with 95% confidence intervals around it, the exact estimates and confidence intervals would all vary slightly for the different samples. But we would expect the confidence intervals for about 95 of the 100 samples to contain the true population figure.

The larger the confidence interval, the less precise an estimate is.

95% confidence intervals have been calculated for a range of National Survey variables and are included in the technical report for each year. These intervals have been adjusted to take into account the design of the survey, and are larger than they would be if the survey had been based on a simple random sample of the same size. They equal the point estimate plus or minus approximately 1.96 * the standard error of the estimate (The value of 1.96 varies slightly according to the sample size for the estimate of interest). Confidence intervals are also included in all the charts and tables of results available in our Results viewer.

Confidence intervals can also be used to help tell whether there is a real difference between two groups (one that is not just due to sampling error, i.e. the particular characteristics of the people that happened to take part in the survey). As a rough guide to interpretation: when comparing two groups, if the confidence intervals around the estimates overlap then it can be assumed that there is no statistically significant difference between the estimates. This approach is not as rigorous as doing a formal statistical test, but is straightforward, widely used and reasonably robust.

Note that compared with a formal test, checking to see whether two confidence intervals overlap is more likely to lead to 'false negatives': incorrect conclusions that there is no real difference, when in fact there is a difference. It is also less likely than a formal test to lead to 'false positives': incorrect conclusions that there is a difference when there is in fact none. However, carrying out many comparisons increases the chance of finding false positives. So when many comparisons are made, for example when producing large numbers of tables of results containing confidence intervals, the conservative nature of the test is an advantage because it reduces (but does not eliminate) the chance of finding false positives.

Non-sampling error

'Non-sampling error' means all differences between the survey estimates and true population values except differences due to sampling error. Unlike sampling error, non-sampling error is present in censuses as well as sample surveys. Types of non-sampling error include: coverage error, non-response error, measurement error and processing error.

It is not possible to eliminate non-sampling error altogether, and it is not possible to give statistical estimates of the size of non-sampling error. Substantial efforts have been made to reduce nonsampling error in the National Survey. Some of the key steps taken are discussed in the following subsections.

Measurement error: question development

To reduce measurement error, harmonised or well-established questions are used in the survey where possible. New questions are developed by survey experts and many have been subject to external peer review. A number of questions have also been cognitively tested, to increase the likelihood that the questions are consistently understood as intended and that respondents can recall the information needed to answer them.


Non-response (i.e. individuals who are selected but do not take part in the survey) is a key component of non-sampling error. Response rates are therefore an important dimension of survey quality and are monitored closely. The annual minimum response rate for the National Survey at national level is 56%.

More details on response rates are given in the technical report for each year.

Categories of response include the following:

  • Successful interview: the respondent has answered all applicable questions
  • Outright refusal: the household or respondent refuses to respond to the survey, and the interviewer feels that there is no chance of an interview
  • Office refusal: the respondent or someone else from the household contacts the fieldwork contractor or the Welsh Government to refuse to participate in the survey (usually in response to the advance letter)
  • Non-contact: the address is known to be occupied but it has not been possible to contact any member of the household in the field period

The response rate is the proportion of eligible addresses that yielded an interview, and is defined as:

completed interviews divided by (total sample - ineligible addresses)

Ineligible addresses are those that are found to be ineligible to take part in the survey. These are addresses that were identified as being vacant, non-residential, or not occupied as a main residence (e.g. holiday homes) as well as those coded by interviewers as inaccessible or that they were unable to locate. It does not include addresses that have been called at a number of times by interviewers but where no contact has been made, unless there is clear evidence that the address is vacant or is not occupied as a main residence (e.g. by confirming this with neighbours).

The survey results are weighted to take account of differential non-response across age and sex population subgroups, i.e. to ensure that the age and sex distribution of the responding sample matches that of the population of Wales. This step is designed to reduce the non-sampling error due to differential non-response by age and sex.

Missing answers

Missing answers occur for several reasons, including refusal or inability to answer a particular question, and cases where the question is not applicable to the respondent. Missing answers are usually omitted from tables and analyses, except where they are of particular interest (e.g. a high level of “Don’t know” responses may be of substantive interest).

Measurement error: interview quality checks

Another potential cause of bias is interviewers systemically influencing responses in some way. It it is likely, particularly in a face-to-face survey, that responses will still be subject to effects such as social desirability bias (where the answer given is affected by what the respondent perceives to be socially acceptable). Extensive interviewer training is provided to minimise this effect and interviewers are also closely supervised, with up to 10% of interviews verified through 'backchecking'.

The questionnaire is administered face-to-face using a Computer Assisted Personal Interviewing (CAPI) / Computer Assisted Self Interviewing (CASI) script. This approach allows the interviewer to tailor how questions are introduced to each respondent, for example by providing some additional explanation where it is clear that the meaning is not understood by that respondent. To help them do this, interviewers are provided with background information on some of the questions at the interviewer briefings that take place before fieldwork begins. The script also contains additional information where prompts or further explanations have been found to be needed. CASI (i.e. self-completion) questions are used for particularly sensitive topics, to avoid respondents feeling uncomfortable and to encourage honest responses on those topics.

Some answers given are included in the wording of subsequent questions or checks (for example, the names of children are added to questions on children’s schools). This helps prevent the respondent (and interviewer) from becoming confused or losing their place in the questionnaire.

A range of logic checks and interviewer prompts are included in the script to make sure the answers provided are consistent and realistic. Some of these checks are ‘hard checks’: that is, checks used in cases where the respondent’s answer could not be correct based on other information given by the respondent. In these cases the question has to be asked again, and the response changed, in order to proceed with the interview. Other checks are ‘soft checks’, for responses that seem unlikely but could be correct. In these cases the interviewer is prompted to confirm with the respondent that the information is indeed correct.

Processing error: data validation

The main survey outputs are SPSS data files that are delivered on a regular basis. For each fieldwork period, three main data files are provided:

  • an anonymised sample file, with fieldwork outcome, first impressions data, and geodemographic data for each address in the fieldwork period.
  • a household dataset, containing responses to the enumeration grid and any information asked of the respondent about other members of the household
  • a respondent dataset, containing each respondent’s answers to the main questionnaire

Each dataset is checked by the survey contractor. A set of checks on the content and format of the datasets is then carried out by the Welsh Government and any amendments made by the contractor before the datasets are signed off.

Timeliness and punctuality

Timeliness refers to the lapse of time between publication and the period to which the data refers. Punctuality refers to the time lag between the actual and planned dates of publication.

The main reporting year for the survey is from April to March of the following year. A First Release containing headline statistics for some key topics is published each June. The time lapse between end of fieldwork and publication for each full set of results is therefore around three months.

More detailed topic-specific reporting follows publication of the First Release each year.

All National Survey outputs are pre-announced on our Upcoming calendar, in line with the Code of Practice for Statistics.

Should the need arise to change the pre-announced release schedule, our Revisions, errors and postponements process is followed, and a full explanation of the reasons for the change is made available.

Accessibility and clarity

Accessibility is the ease with which users are able to access the data, also reflecting the format(s) in which the data are available and the availability of supporting information. Clarity refers to the quality and sufficiency of the metadata, illustrations and accompanying advice.


All reports are available to download from the National Survey webpages. The National Survey web pages have been designed to be easy to navigate.

Statistics from the National Survey are pre-announced, and are published on the Welsh Government website at 9.30am on the day of publication. All releases are available to download without charge. An RSS feed alerts registered users to each publication. Simultaneously the releases are also published on the National Statistics Publication Hub, and on StatsUserNet. Outputs are announced and shared on the Welsh Government and #StatisticsWales Twitter feeds.

Around 10,000 different charts and tables of results are available via an interactive results viewer.

For further information about the survey results, for example if you would like to see a different breakdown of results, contact the National Survey team at or on 03000 256 685.

Disclosure control

We take care to ensure that individuals are not identifiable from the published results. We follow the requirements for confidentiality and data access set out in the Code of Practice for Statistics.

Quality assurance

Some weeks before publication, a draft version of each release is shared under restricted conditions with relevant analytical colleagues, to ensure that the publication is clear, accurate, and comprehensive.

Language requirements

We comply with the Welsh language standards for all our outputs. Our website, First Release and Results viewer are published in both Welsh and English.

We aim to write clearly (using plain English or ‘Cymraeg Clir’ as appropriate).

UK Data Archive

An anonymised version of the annual dataset (from which some information is removed to ensure confidentiality is preserved), together with supporting documentation, is deposited with the UK Data Archive in the autumn after the publication of each year’s results. These datasets may be accessed by registered users for specific research projects.

From time to time, researchers may wish to analyse more detailed data than is available through the Data Archive. Requests for such data can be made to the National Survey team (see contact details below). Requests are considered on a case by case basis, and procedures are in place to ensure that confidentiality and data security are maintained.

Methods and definitions

The National Survey technical report for each year contains more detailed information on how the survey is undertaken. It provides information on topics such as sampling, fieldwork procedures and weighting. Each survey publication also contains a glossary with descriptions of more general terms used in the output. An interactive question viewer and copies of the questionnaires are available.

Comparability and coherence

The degree to which data can be compared over both time and domain.

Throughout National Survey statistical bulletins and releases, we highlight relevant comparators as well as information sources that are not directly comparable but provide useful context.

Comparisons with other countries

Wherever possible, survey questions are taken from surveys run elsewhere. This allows for some comparisons across countries to be made (although differences in design and context may affect comparability).

Comparisons over time

As noted above, up until 2015 the Welsh Government (WG) and its sponsored bodies conducted five large-scale social surveys: the 2012-15 National Survey for Wales, Welsh Health Survey, Active Adults Survey, Arts in Wales Survey, and Welsh Outdoor Recreation Survey. A review of the way social surveys were carried out in Wales concluded that a viable approach was to bring together the five surveys into a single National Survey, and this is the approach that has been followed from 2016-17.

The new National Survey is longer than its predecessor surveys, and is carried out using a different methodology than were some of those surveys. The characteristics of the original surveys are set out in Table 1.

Table 1: Design features of original surveys
Survey Frequency and last instance Avg length (mins) Sample size Design
National Survey Annual, continuous. Final year 2014-15 25 14,500 Face-to-face, random sample, 65- 70% response rate
Welsh Health Survey Annual, continuous. Final year 2015 25 15,000 Primarily self-completion, random sample, 64% response rate
Active Adults Survey Every two years. Final year 2014 20 8,000 Face-to-face, random sample, 52% response rate
Arts in Wales Survey Every five years. Final year 2015 15 7,000 Face-to-face, random sample, 52% response rate
Welsh Outdoor Recreation Survey Every three years. Final year 2014 15 6,400 Telephone interview, random selection of telephone contacts in target Spatial Planning Areas

In 2016, a report on discontinuities was commissioned to investigate whether the new survey would produce results that are comparable with the previous surveys, and so provide information on what the change means for understanding trends over time. The project compared key results from a large-scale test of the new National Survey (carried out in summer 2015) with results for the same topics from the predecessor surveys, and any large differences were identified as potential discontinuities.

This project did not find any discontinuities between the variables selected from the previous design of the National Survey for Wales (from 2012-15) and the new survey. However, discontinuities were identified for some variables from the Welsh Health Survey, Active Adults Survey, Arts in Wales Survey and the Welsh Outdoor Recreation Survey. Where discontinuities were identified, these generally suggested that for those particular variables the new National Survey will provide lower estimates than did the predecessor surveys.

Comparisons over time are therefore likely to be straightforward for questions that were included in both the 2012-15 National Survey and the new National Survey (although changes in context may have an effect on the results). However, care should be taken in making comparisons between results from the new survey and the other pre-existing surveys.

Where there is a continuing demand to make comparisons over time, topics will be included in future years of the new National Survey. As the survey proceeds, this will largely address issues of comparability over time.

Contact details

Chris McGowan
Telephone: 0300 025 1067

Media: 0300 025 8099