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The Barometer assesses business confidence in the Welsh tourism industry and provides indicative results at national, regional and sectoral level for autumn wave 2021.

Main points

  • About two in five operators have had more customers compared to a ‘normal’ autumn (pre-Covid), a similar proportion have had the same, and 27% have had fewer.
  • This follows on from a busy summer, when around half reported more visitors than in a normal pre-Covid summer, and 31% reported the same.
  • The main reason for a buoyant market is that UK holidaymakers have been booking in Wales instead of abroad
  • 28% of businesses in the serviced accommodation, pubs, restaurant and café sectors are currently trying to recruit staff.
  • There are two key factors affecting confidence: whether the new Covid variant will bring further lockdowns, and whether UK holidaymakers will staycation again in large numbers or return to holidaying abroad.
  • Experience of the past two yearshas prompted a quarter of businesses to make permanent strategic changes.
  • Around a quarter of operators making permanent strategic changes have decided to focus their efforts on a particular core product or service rather than trying to do too much.


Tourism Barometer: autumn wave 2021 , file type: PDF, file size: 2 MB

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Phil Nelson

Telephone: 0300 025 3187

Rydym yn croesawu galwadau a gohebiaeth yn Gymraeg / We welcome calls and correspondence in Welsh.


Telephone: 0300 025 8099

Rydym yn croesawu galwadau yn Gymraeg / We welcome calls in Welsh.