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The Barometer assesses business confidence in the Welsh tourism industry and provides indicative results at national, regional and sectoral level for summer wave 2022.

Main points

  • Around a quarter (23%) of businesses have had more customers this summer than last summer, and 38% have had the same level. However, 39% have had fewer.
  • The comparison with a normal pre-Covid summer shows a similar picture. About one in five (19%) have had more customers this summer compared to the pre-Covid norm, and around half (49%) have had the same level. About a third (32%) are down.
  • Well over half (62%) of businesses intend to remain open for at least some of each autumn and winter month.
  • At the time of interviewing and for accommodation operators taking bookings, booked available capacity is approx. 65% for September, 45% for October and 26% for each of November and December.
  • 14% of operators are ‘very confident’ about running their business profitably this autumn, and a further 36% are ‘fairly confident’. However, 20% are ‘not very confident’, and 10% are ‘not at all confident’. 20% do not know.


Tourism Barometer: summer wave 2022 , file type: PDF, file size: 2 MB

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Phil Nelson

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