Visitor levy research: views of consumers and residents

This report examines the views of Welsh residents and UK consumers of domestic holidays on whether they think visitors should contribute via a Levy, are willing to pay a Levy and whether they would still come to Wales if a Levy was introduced.

It includes in-depth interviews to understand the full range of potential opinions. This was followed by a quantitative survey with a representative sample.

A majority (58%) of respondents agreed that tourists should contribute towards the costs of maintaining and investing in the destinations they stay in. This rises amongst people with lots of tourism in their area – in Wales (66%) and the UK (72%). Very few (13%) disagree with this.

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