Skip to main content

The report monitors trends in the tourism attraction sector for 2021 in order to provide a greater understanding of the sector to both industry and public sector organisations.

Main findings

  • 17.4 million visits made to attractions which provided data in 2021
  • 64% of these visits were to free attractions, whilst 36% were to paid attractions.
  • The most visited type of attraction was wildlife or nature reserves, which accounted for 28% of visits to attractions in 2021
  • Visits to attractions increased by 68% in 2021 from 2020, but visits were still 33% lower than visits in 2019.
  • The proportion of attractions open each month in 2021 was highest in August and September, when 83% were open.
  • The results vary by venue type. In August 2021, only 62% of purely indoor attractions were open, compared to 95% of outdoor attractions, and 93% of attractions which have both indoor and outdoor elements.
  • Around half (48%) of attractions said their average operating capacity when open in 2021 was between 80% and full capacity.
  • Most attractions reported an increase in visitors in 2021 (85%), 3% said they stayed the same, and 12% said their visitor numbers decreased.
  • Average admission charges rose by 6% for adults and 10% for children.
  • Qualitative comments suggest that recruitment was a significant challenge in 2021. Even if attractions wanted to hire more staff, not all were able to fill the positions they were recruiting for. This has continued for some into 2022.


Visits to tourist attractions, 2021 , file type: PDF, file size: 3 MB

3 MB
If you need a more accessible version of this document please email Please tell us the format you need. If you use assistive technology please tell us what this is.


Phil Nelson

Rydym yn croesawu gohebiaeth yn Gymraeg / We welcome correspondence in Welsh.


Telephone: 0300 025 8099

Rydym yn croesawu galwadau yn Gymraeg / We welcome calls in Welsh.