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A comprehensive report with data on tourism performance in 2018, including the domestic and international market.

Overnight domestic GB trips

There were 10.02 million (r) overnight domestic GB trips to Wales in 2018, generating expenditure of £1,853 million (r).

Domestic GB tourism day visits

During 2018 there were 95.7 million Tourism Day visits in Wales. These visits generated expenditure of £4 billion.

International visits

There were 941,000 trips taken in Wales by international visitors during 2018 with an expenditure of £405 million.

Wales accommodation occupancy rates

Average room occupancy rates during 2018:

  • Hotels: 67%
  • Guesthouse/Bed and Breakfast: 35%
  • Self-catering: 56%
  • Hostel: 53%

Wales Tourism Barometer

The most recent wave (May 2019) indicated that 86% of businesses had seen greater or equal levels of visitors compared with the same period in 2018. 85% of businesses expressed confidence for the season ahead.


Wales Tourism Performance, January to December 2018 , file type: PDF, file size: 1 MB

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Joanne Starkey

Telephone: 03000 250377

Rydym yn croesawu galwadau a gohebiaeth yn Gymraeg / We welcome calls and correspondence in Welsh.


Telephone: 0300 025 8099

Rydym yn croesawu galwadau yn Gymraeg / We welcome calls in Welsh.