Skip to main content

Work out what success looks like, then identify metrics and do user research, which will tell you what’s working and what you can improve.

First published:
6 February 2020
Last updated:

Collect and use performance data from all channels, online and offline.

Iterate and improve your metrics and data collection practices as you learn more about user needs.

Why it’s important

Defining what good looks like and identifying metrics means that you’ll know whether the service is solving the problem it’s meant to solve.

Collecting the right performance data means you’ll be alerted to potential problems with your service. And when you make a change to the service, you’ll be able to tell whether it had the effect you expected.

Publishing performance data means that you’re being transparent about the success of services funded by public money. And people can make comparisons between different government services.

What it means

Service teams should:

  • identify metrics which will indicate how well the service is solving the problem it’s meant to solve, and track performance against them.
  • use performance data to make decisions about how to fix problems and improve the service