Guidance on how to use our digital channels to promote campaigns.
We should use existing channels for campaign and other promotional activity.
- social media platforms
- partner organisation's website
What is a campaign?
A campaign is a planned sequence of communications and interactions to deliver a defined and measurable outcome over a set time.
Short URL promoting a GOV.WALES page
GOV.WALES campaigns provide persuasive information to help raise awareness about something.
There may be multiple campaigns around different aspects of a subject.
They are not for providing core guidance on a subject.
Campaigns have a narrow proposition, are typically small (often 1 page), and provide links to surrounding information.
See an example of a GOV.WALES campaign.
Social media and partner organisation sites
Contact the Corporate Digital Team (CDT) for advice on using social media.
You should store campaign materials for stakeholders on GOV.WALES.
Example: resources and materials for ‘This is control’ campaign