How the User Experience Service will handle any personal data you provide as part of taking part in the 2026 user research into the GOV.WALES brand.
The User Experience Service at Welsh Government would like to engage with users of the GOV.WALES website in order to gather your views on how to improve your User Experience (UX) and to understand the needs and challenges of all users.
The idea is to engage with a broad range of users with different needs to ensure the usability of the GOV.WALES website, and if it works for everyone. The User Experience Service will be conducting the User Research on behalf of the GOV.WALES team.
Your participation in this research is completely voluntary, however the views and experiences of officials are important in order to help inform a digital service that works for all users.
As part of the research the User Experience Service will need to collect the following personal and special category information:
- name
- work e-mail
- any impairments that may affect how you use the digital service
- your image (photo or video)
- your voice (video or audio)
The Welsh Government is the data controller for the personal data. The lawful basis for processing information in this exercise is our public task, that is, exercising our official authority to undertake the core role and functions of the Welsh Government.
Where the information amounts to special category data we will process it “in the substantial public interest of ensuring equality of opportunity” as set out in the GDPR guidance (on the Information Commissioner's Office website).
Any personal data you provide for this research won’t be shared outside of the User Experience Service or members from the GOV.WALES team. This data will not be used by them or Welsh Government for any other purpose.
The possible activities that you could be involved in are survey, card sort, interview, focus group.
The User Experience Service would like to record virtual interviews. This will be made clear to you before the session. If you do not want to be recorded, you will have the option to choose not to be at the beginning of the interview or test session. You will still be able to take part and you will not be identifiable from your comments.
If you choose to provide further personal data as part of the research we will not identify you from, or link your identity to, the responses you provide. If you raise a query or complaint and provide personal data requesting a response, the researcher will forward the request only to the relevant official and subsequently delete it from the research data.
Recordings will be deleted as soon as the GOV.WALES team has been given all suggestions and the recordings are no longer needed. Personal data will not be included in the final report and will be removed at analysis stage. Any personal data not already removed will be deleted three months after the end of the project.
Contacts for engagement are:
- Itasoha Akhibi, email: itasoha.akhibi@gov.wales
- Abby Smith, e-mail: abby.smith014@gov.wales
Under data protection legislation, you have the right:
- to be informed of the personal data Welsh Government holds about you and to access it
- to require us to rectify inaccuracies in that data
- to (in certain circumstances) object to or restrict processing
- for (in certain circumstances) your data to be ‘erased’
- to (in certain circumstances) data portability
- to lodge a complaint with the Information Commissioner’s Office (ICO) who is our independent regulator for data protection
If you wish to contact Welsh Government in relation to your rights under data protection legislation then you can contact the Welsh Government Data Protection Officer:
Data Protection Officer
Welsh Government
Cathays Park
Cardiff
CF10 3NQ
Email: dataprotectionofficer@gov.wales
However, we will deal with a request however you contact us.
The contact details for the Information Commissioner’s Office are:
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Phone: 01625 545 745 or 0303 123 1113
Information Commissioner’s Office website