These are detailed reports drawn from an online survey conducted in February 2026 amongst Visit Wales consumer contacts.
This is the latest release in the series: Visit Wales consumer re-contact survey
As the Welsh Government’s tourism team, Visit Wales is responsible for deploying tourism campaigns in the UK and internationally to promote Wales as a holiday destination. As part of this, each year Visit Wales conducts research amongst its priority markets. The research featured within these reports cover the UK & Irish Market and the German Market.
Reports
Visit Wales consumer re-contact survey: UK and Ireland report (2026) , file type: PPTX, file size: 59 MB
Visit Wales consumer re-contact survey: Germany report (2026) , file type: PPTX, file size: 49 MB
Contact
Tourism Research
Email: TourismResearch@gov.wales
Rydym yn croesawu gohebiaeth yn Gymraeg / We welcome correspondence in Welsh.
Media
0300 025 8099
Rydym yn croesawu galwadau yn Gymraeg / We welcome calls in Welsh.
